Paolo Facchini, president of Lombardini22, spoke in front of the microphones of the most prestigious information daily in the sector, Daily RE TV. The interview was held on the occasion of MAPIC, the most important international trade fair for commercial development in urban centres, large distribution networks and franchising, which took place from 17^th to 19^th November, 2010 at the “Palais des Festivals” in Cannes. (www.dailyre.tv).